The weight of a shoe

Every sportsman knows that having light shoes at his feet can make a difference.

In 1962 Phil Knight, owner of Nike, was well aware of this.

But the weight of a shoe is also crucial for everyday models.

Walking with a pair of light shoes on the feet, positively affects the posture and musculature of the whole body.

In the design of our models, we also thought of this, combining the hemp fabric with the best soles to obtain ultra-light models.

Result?

Thanks to our shoes, you won’t strain your legs and feet and at the end of the day you won’t remember wearing them.

Hemp fabric

The hemp fabric is one of the most durable and durable over time fabric.

Many archaeological findings, show the extraordinary ability of this fabric to be preserved for centuries. And it is known the ancient link between hemp and the nautical sector, especially for the strength of sails and ropes.

This resistance to tear and wear is also found in our hemp shoes.

The upper of our models fits perfectly to the shape of the foot (very important feature for those with large plant/bunion) helping a proper walk.

If you have large plant or bunion, please ask us additional information before purchasing from our website.

We will guide you to the best choice among our models.

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Raw material: Hemp

Hemp is an extraordinary plant with incredible properties.

It does not require the use of fertilizers and pesticides, which preserves the quality of the soil and the harvest product.

Hemp needs much less water to grow, compared to other plants from which to draw textile fiber; it is more resistant to climate change and especially does not impoverish the land on which it is grown.

The harvesting and transformation of hemp into fabric is not a simple process, it requires special machinery suitable to treat an extremely resistant fiber.

In Italy, it is very difficult to find such equipment, since the machinery used until 1920 for the cultivation and processing of hemp fiber, have now been abandoned.

The indifference of the institutions towards an extremely innovative and ecological sector, such as that of textile hemp, slows down and often blocks projects such as ours.

We must admit that even the indifference and ignorance of consumers to a product such as our hemp shoes has posed many difficulties.

Unfortunately, we have noticed, that nobody explains to the consumer, why should choose a shoe in hemp compared to other shoes on the market, made with synthetic fabrics or just as ecological.

Using hemp for our shoes is not just a matter of sustainability.

Our project was born to create a shoe that is comfortable and durable over time, improving the health of the feet and the quality of walking.

For this reason we try to enhance the fact that all our models have both the upper, but ABOVE ALL the inner lining and insole in hemp fabric.

This makes the difference between Jo Hemp shoes an other brands.

In fact it is essential that the foot is in direct contact with the hemp fabric, so that you can benefit from all the properties of this fabric.

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Why you should buy Jo Hemp shoes?

We have amazing shoes!

They are made of hemp, which makes them special, but why should you start wearing our hemp shoes?

🔸 Because you want shoes that are tougher than a season.

🔸 Because you want shoes that when you get home, after a whole day, you don’t remember having them at your feet, so comfortable they are.

🔸 Because, especially in summer, your feet sweat and when you take off your shoes, you do not want to be forced to put them on the balcony for the bad smell, which often does not leave them anymore.

🔸 Because you want to be a little more sustainable and a vegetable fiber shoe, which requires less resources to be grown and processed, could be a good compromise, especially for the qualities that the fabric provides in return.

Did you know that Italy was the second producer of hemp and all the fabrics and ropes were made with this fiber, just for the quick growth and durability.
Unfortunately, the ancient traditions are getting lost in time.

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But above all, find the time to visit us because we believe that, beyond what we can tell you in words, the facts matter much more!

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